Advertising vs Publicity: Price Comparison

When it comes to advertising and publicity, there are millions of options, and as I’ve said in previous posts, I’m not against advertising. (I’m a copywriter, after all.)

But depending on your budget, publicity is far and away the better deal. Here’s why.

#1. For small budgets, publicity goes farther.

A press release from Two Potatoes, including distribution and guaranteed coverage, costs you just $250.

Our clients have enjoyed audiences of over 500,000 within a few days, 100,000 new customers, and daily revenue gains of $200 — which means they basically made their money back in one day and enjoyed a profit for the rest of the year.

For $250 in online advertisements, you’ll be lucky to get 100,000 views.

More importantly, your advertising results are artificially limited by your budget because…

#2. In advertising, you pay more money for better results.

One advertisement can create a much larger audience than one press release, but only if you’re willing to pay for that audience.

First, you create the ad (or hire someone else to do it). Then, you pay for traffic.

But with a press release from Two Potatoes, you get guaranteed coverage and free distribution. We’ll send it out to our private list of contacts and speak with them directly.

And whether your story generates 1,000 new customers or 1,000,000, the price stays the same. We won’t charge you more money just because your cash flow is up.

#3. Bad news for publicity: you can’t scale up.

If there’s a downside to a Two Potatoes press release, it’s that you can’t buy more customers. (This is the flip side of #2.)

Since our rate is flat, when you have a successful campaign, you can’t pay us more money to bribe publications… that’s just called “advertising.”

Of course, you can hire us to create a new press release and repeat the process, but if you have a budget of $10,000, it wouldn’t make sense to spend it on 40 press releases.

Still, for budgets under $1,000, Two Potatoes PR is a great way to get your business out there, create buzz, and generate new customers.

We even offer services as low as $50 — with a success guarantee.

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