Month: January 2016

The Magic Number: How Many Blog Posts Per Week?

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A lot of people want to know how many blog posts they need per week.

Unfortunately, there’s no set number, but there are a few guidelines that can help make the decision easier.

Every time you share a new blog posts, you’re going to get a spike in visitors. That’s because new content gets preference on search engines.

But that doesn’t mean you need a new post every single day.

Here are the two questions you need to ask yourself:

  1. How many new customers or inquiries does one post usually create?
  2. How many customers can we actually service in one week?

For us, it takes just one or two posts a week to generate a full-time workload.

If you’re selling a digital information product, these questions won’t make sense for you, because you can handle a virtually infinite number of customers.

But if your business has restraints (time spent servicing customers, materials available for sale, etc), you should find the sweet spot where your blog posts are generating just enough customers to satisfy your workload.

Once you reach that point, you can begin lowering demand by increasing your prices (which is exactly what we did last month).

Ready to bring in new customers with a professionally written blog? Check out our guaranteed, traffic-increasing blog service now!

Blogging Is Marketing (Putting Our Money Where Our Mouth Is)

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We offer two primary services: blogging and press release writing.

What’s important here is that these two services are the only type of marketing we do for our own business.

We don’t buy ads or SEO. All we do is write blog posts and share them to social media. When something big happens, we contact the media.

That should stand out to you, because while many businesses are investing thousands in a variety of different marketing strategies, we’ve built a business from blogging and PR alone.

You can, too.

Of course, that’s not to say that ads are useless. But for your business to get off the ground, you need to develop a personal connection with your customers. Blogs do just that, and they’re very cost effective!

With one or two blog posts a week, we’ve generated enough traffic and new clients to turn a simple little partnership into a full-time business.

If you’re ready to start putting college-educated, professional writers to work for you, check out our blog service today! We can give you powerful, traffic-generating blog posts that your readers will love.

Introducing Our Blog Service for Web Developers

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When we started Two Potatoes, blogging was the primary source of new clients for us.

Nothing else paid off as much as blog posts–not even ads. Of course, it would be silly for us to write blogs for other PR agencies, so instead, we’re offering a blog service for web developers.

Maybe you’re wondering why a web developer like you would want to hire someone else to write your blog posts. (After all, you know the topic better than most people.)

Here are 3 reasons you should consider hiring a professional writer to handle your blog posts.

1. Unique skills.

You can tell us everything we need to know about your business, but we can’t tell you how to write.

Facts create the content of the post, but the way those facts are presented make up the true value of the blog post.

If people just wanted a bullet-list of facts, blog posts would be useless.

But people love reading narratives, and the ability to write interesting content comes from years of practice and study. (We went to college for English, and we’ve been writing professionally for years.)

2. It’s consistent.

Fresh content is the most powerful tool for SEO.

But let’s be realistic: writing a new blog post every week is difficult work. Coming up with an interesting topic, writing 500 words on it, and editing it to perfection can take up hours of your time.

Hiring someone else creates the assurance that the important work of creating fresh content will get done.

Simply post the content on your site and watch the traffic grow.

3. Your traffic is guaranteed.

Paying for blog posts doesn’t make sense if you don’t end up with more traffic.

That’s why we guarantee traffic as a direct result of our posts. Plus, with our background in marketing and PR, these posts will actually improve your sales, too, without being too “salesy.”

Try our blog service for web designers today!