The internet is full of great SEO press release tips, but by far the single best tip is the one that most often gets ignored.

This isn’t just for press releases, but all types of online content.

If you forget this one crucial tip, your entire marketing strategy will be sabotaged, and you’ll have no one to blame but yourself.

No matter what you do, don’t forget about the humans reading your content!

The whole point of SEO is to increase the likelihood that people (or, as many digital marketers so coldly refer to them, “traffic”) will read your content.

Not all SEO efforts are destructive for the readability of your content. Keyword stuffing aside, most SEO practices will make life easier for your readers.

In fact, one of the best SEO measures is to simply make the content interesting enough to be shared on multiple sites and social media platforms.

But no SEO tool is going to fix an essentially broken piece of content. Everything begins and ends with the value of your text; SEO only advertises that value.

When people scour the internet for the ultimate SEO tool, they no doubt expect to find long-winded guides and expensive software.

Although software can be an amazing tool that reduces your workload and improves your internet presence, the reality is that the best methods for SEO still rely on human effort.

Good SEO isn’t just about tricking a search engine; it’s about drawing in human customers.

With the powerful combination of an SEO press release and plenty of blog posts, you create a variety of links to your products and services, using content that people will actually want to read and share.

Plus, those press releases can generate stories in trusted publications, creating even more traffic and improving your SEO.

That’s because search engines prefer websites with links from multiple different sources. While you can improve SEO by changing your website, the ultimate SEO tool is the combination of content and links–with real, human readers who enjoy your content.

Don’t put the search engine before the customer.

Right now, you’re reading a post on our website, where we offer blogging services.

Because of that, there’s a higher chance that you might become one of our customers. (The chances are at least much higher than they would be if you weren’t reading this!)

In short, that’s exactly how a blog helps your business–and why you should consider hiring us to put that magical marketing power in your hands.

But here are 3 very important ways that a blog can help your business (and why a blog is worth some serious cash).

1. Building trust with your prospects requires a bounty of information.

Consumers today don’t just buy a product because a catchy jingle on the radio told them to.

They do a ton of research. In fact, 81% of shoppers do research online before making a purchase. If you’re selling a high-end product or service, the time it takes to build trust can take much longer.

That’s why a blog is so useful: you create a space where customers can spend plenty of time getting to know you and your brand, and that drastically increases your chances of landing the sale.

2. There are thousands of businesses just like yours, offering very similar products and services.

You need some way of distinguishing yourself in the customer’s mind.

Fortunately, that doesn’t mean you have to invent an entirely new product. Instead, just by offering useful blog content, you make a unique connection with your website’s visitors.

You’re not just another face in the crowd–suddenly, you’re a living entity they can actually interact with.

And that makes people more willing to buy from you over anyone else.

3. Compared to ads, blogs run constantly and without additional costs.

For $20 in online ads, you might get about 10 people to show up to your website.

On the other hand, a $20 SEO blog post written by college-educated professionals can drive new visitors to your website forever. (As part of a test, we posted just two blog posts last December, generating 150 visitors and 6 new clients.)

Blogging has been the most cost-effective method of advertising for our business yet. In fact, we don’t even use ads anymore. Blog posts and press releases alone have generated all the business we can handle.

Want that kind of automatic traffic for your business? See how we can turn your website into a customer-creating engine.

If you’re looking for information on a free campaign through KDP, here are some things to keep in mind:

1. A free book has the perception of having no value (otherwise it would cost money). Although this is a great promotional tool, keep in mind that a free giveaway does not automatically generate sales.
2. Once people have read your book for free, there are a ton of actions you may want them to take.
3. People do not take actions they don’t know about.

So, once someone gets to the end of your book, what’s next? Is there a second book in your series you can advertise? Keep in mind that although the book was free, there was a time investment in reading that book, so now, they have a real incentive to purchase the next book, especially if they enjoyed it.

I worked with a client once who included links to her website at the end of several chapters. These weren’t simply random links to her homepage, but links to pages that actually built on the knowledge she shared in the chapter.

When one chapter shared a recipe for low-calorie smoothies, she included a link to a page that calculated your calories based on your own selection of smoothie ingredients. It was an incredibly effective way to make sure that her readers turned into long-term customers.

One more thing you can do to turn your KDP free campaign into an effective marketing strategy is to simply ask the reader for their honest review at the end of your book.

Remember that we’re talking only to people who thought your book was good enough to finish, so it’s unlikely to create reviews from unhappy readers. Don’t beg, but simply let the reader know that this free book took a lot of time, energy, and money for you to complete, and their honest review would be a generous way of thanking you for your effort.

In essence, you’re giving them a chance to repay the favor.

Here are some ways you can use your free campaign to generate action:

• Mention the next book in your series (or others that are similar).
• If you only have one book, you can advertise someone else’s book for a fee.
• Ask the reader to sign up to your mailing list or newsletter.
• Request that the reader leave you a review.
• In rare cases, it may be appropriate to ask for a donation. (If you’re not certain that your book falls into this category, don’t do it.)

Got questions? We’re happy to help you market your book and increase your sales any time! Just fill out the contact form below.

We offer two primary services: blogging and press release writing.

What’s important here is that these two services are the only type of marketing we do for our own business.

We don’t buy ads or SEO. All we do is write blog posts and share them to social media. When something big happens, we contact the media.

That should stand out to you, because while many businesses are investing thousands in a variety of different marketing strategies, we’ve built a business from blogging and PR alone.

You can, too.

Of course, that’s not to say that ads are useless. But for your business to get off the ground, you need to develop a personal connection with your customers. Blogs do just that, and they’re very cost effective!

With one or two blog posts a week, we’ve generated enough traffic and new clients to turn a simple little partnership into a full-time business.

If you’re ready to start putting college-educated, professional writers to work for you, check out our blog service today! We can give you powerful, traffic-generating blog posts that your readers will love.