How Long Do You Have to Blog to See Results?

A lot of people begin a small blog for their business thinking that it’ll be the source of passive income and easy money.

Although blogging can definitely bring you more cash for your business, it’s unlikely to turn a profit in the first few weeks. More importantly, you have to remember that a blog is not usually a source of income, but a source of new customers.

Skip the philosophy. How much do I have to blog to make money?

Assuming you’re using your blog as a way to generate traffic and create interest in your business’s service, it should really only take a week or two before you start to see the financial benefits of your blog.

For the sake of transparency, I’ll tell you that we wrote about three blog posts in two weeks and landed our first client–without paying for advertising.

After that, things kept snowballing.

If you’ve written a few blog posts yourself, but you haven’t seen these kinds of results (or you’re still stuck at your day job), just consider these pointers:

  • You need to share information that your potential customers want. It might feel wrong to give away valuable information for free, but you are getting something incredibly valuable in return: new customers.
  • SEO is a critical element of driving new traffic. Simply putting a post on your website isn’t enough. Make sure you include highly searched keywords, and add tags and links when possible.
  • Send people to your posts from social media. Although blogs generate their own traffic, they become exponentially more effective in search engines when there are multiple links and established readers for those posts. Creating your own audience proves to search engines that your content is valuable.

If all else fails, or you just don’t have the time to do all that by yourself, you can always get a pro blog post from college-educated writers who have built two separate businesses with a few simple blogs.

Best of luck out there!


SEO Press Release Tips (Don’t Sabotage Yourself)

The internet is full of great SEO press release tips, but by far the single best tip is the one that most often gets ignored.

This isn’t just for press releases, but all types of online content.

If you forget this one crucial tip, your entire marketing strategy will be sabotaged, and you’ll have no one to blame but yourself.

No matter what you do, don’t forget about the humans reading your content!

The whole point of SEO is to increase the likelihood that people (or, as many digital marketers so coldly refer to them, “traffic”) will read your content.

Not all SEO efforts are destructive for the readability of your content. Keyword stuffing aside, most SEO practices will make life easier for your readers.

In fact, one of the best SEO measures is to simply make the content interesting enough to be shared on multiple sites and social media platforms.

But no SEO tool is going to fix an essentially broken piece of content. Everything begins and ends with the value of your text; SEO only advertises that value.

Surprising Simplicity: The Ultimate SEO Tool

When people scour the internet for the ultimate SEO tool, they no doubt expect to find long-winded guides and expensive software.

Although software can be an amazing tool that reduces your workload and improves your internet presence, the reality is that the best methods for SEO still rely on human effort.

Good SEO isn’t just about tricking a search engine; it’s about drawing in human customers.

With the powerful combination of an SEO press release and plenty of blog posts, you create a variety of links to your products and services, using content that people will actually want to read and share.

Plus, those press releases can generate stories in trusted publications, creating even more traffic and improving your SEO.

That’s because search engines prefer websites with links from multiple different sources. While you can improve SEO by changing your website, the ultimate SEO tool is the combination of content and links–with real, human readers who enjoy your content.

Don’t put the search engine before the customer.

How Does a Blog Help Your Business? (The Meta Answer.)

Right now, you’re reading a post on our website, where we offer blogging services.

Because of that, there’s a higher chance that you might become one of our customers. (The chances are at least much higher than they would be if you weren’t reading this!)

In short, that’s exactly how a blog helps your business–and why you should consider hiring us to put that magical marketing power in your hands.

But here are 3 very important ways that a blog can help your business (and why a blog is worth some serious cash).

1. Building trust with your prospects requires a bounty of information.

Consumers today don’t just buy a product because a catchy jingle on the radio told them to.

They do a ton of research. In fact, 81% of shoppers do research online before making a purchase. If you’re selling a high-end product or service, the time it takes to build trust can take much longer.

That’s why a blog is so useful: you create a space where customers can spend plenty of time getting to know you and your brand, and that drastically increases your chances of landing the sale.

2. There are thousands of businesses just like yours, offering very similar products and services.

You need some way of distinguishing yourself in the customer’s mind.

Fortunately, that doesn’t mean you have to invent an entirely new product. Instead, just by offering useful blog content, you make a unique connection with your website’s visitors.

You’re not just another face in the crowd–suddenly, you’re a living entity they can actually interact with.

And that makes people more willing to buy from you over anyone else.

3. Compared to ads, blogs run constantly and without additional costs.

For $20 in online ads, you might get about 10 people to show up to your website.

On the other hand, a $20 SEO blog post written by college-educated professionals can drive new visitors to your website forever. (As part of a test, we posted just two blog posts last December, generating 150 visitors and 6 new clients.)

Blogging has been the most cost-effective method of advertising for our business yet. In fact, we don’t even use ads anymore. Blog posts and press releases alone have generated all the business we can handle.

Want that kind of automatic traffic for your business? See how we can turn your website into a customer-creating engine.

Press Release vs Blog Post (Simple Checklists Included)

At Two Potatoes, we offer two services:

  • SEO press releases with free distribution.
  • Blog posts with guaranteed traffic generation.

Both can be highly effective for creating new customers and growing your business, but they each have unique benefits and purposes.

Here are two checklists you can use to determine whether you need a press release or a series of blog posts. (Note that you don’t need to check off every item on either list, but answering “yes” to just a few is a good sign that you need that particular service.)

The Press Release Checklist:

  • Do you have an event coming up that requires a lot of attendants?
  • Is your product groundbreaking, something no one’s seen before?
  • Will your product or service completely change the way people live their lives?
  • Will someone who is not already a customer be interested in your news?
  • Can you imagine at least 3 completely different stories about your product?

The Blog Post Checklist:

  • Do you have useful information that your customers would want to learn about?
  • Do you want to generate more traffic to your website for less than $100 a month?
  • Is your information going to be meaningful for years to come?
  • Do you need a consistent flow of new customers over a long period of time?
  • Is your product expensive, and requires a lot of convincing and trust-building to sell?

If you have any questions about either of our services, simply tell us about your business, and we’ll make an honest, free, no-obligation recommendation.

Turning Your Amazon KDP Free Campaign Into a Success (Follow Up!)

If you’re looking for information on a free campaign through KDP, here are some things to keep in mind:

1. A free book has the perception of having no value (otherwise it would cost money). Although this is a great promotional tool, keep in mind that a free giveaway does not automatically generate sales.
2. Once people have read your book for free, there are a ton of actions you may want them to take.
3. People do not take actions they don’t know about.

So, once someone gets to the end of your book, what’s next? Is there a second book in your series you can advertise? Keep in mind that although the book was free, there was a time investment in reading that book, so now, they have a real incentive to purchase the next book, especially if they enjoyed it.

I worked with a client once who included links to her website at the end of several chapters. These weren’t simply random links to her homepage, but links to pages that actually built on the knowledge she shared in the chapter.

When one chapter shared a recipe for low-calorie smoothies, she included a link to a page that calculated your calories based on your own selection of smoothie ingredients. It was an incredibly effective way to make sure that her readers turned into long-term customers.

One more thing you can do to turn your KDP free campaign into an effective marketing strategy is to simply ask the reader for their honest review at the end of your book.

Remember that we’re talking only to people who thought your book was good enough to finish, so it’s unlikely to create reviews from unhappy readers. Don’t beg, but simply let the reader know that this free book took a lot of time, energy, and money for you to complete, and their honest review would be a generous way of thanking you for your effort.

In essence, you’re giving them a chance to repay the favor.

Here are some ways you can use your free campaign to generate action:

  • Mention the next book in your series (or others that are similar).
  • If you only have one book, you can advertise someone else’s book for a fee.
  • Ask the reader to sign up to your mailing list or newsletter.
  • Request that the reader leave you a review.
  • In rare cases, it may be appropriate to ask for a donation. (If you’re not certain that your book falls into this category, don’t do it.)

Got questions? We’re happy to help you market your book and increase your sales any time! Just fill out the contact form below.