The short answer:
The long answer:
Businesses don’t hire PR agencies because they’re already big. They hire those agencies to get bigger.
In fact, some of our most successful clients are one-person operations that tactically used a press release to generate more business, sell more products, or increase brand awareness.
Think You Have Nothing to Say?
Guess what. That’s not your job.
Let’s say you’re a web developer who’s only had a few clients in the past quarter. You don’t have any unique story to tell, and you don’t have any big success to report.
It doesn’t matter.
When you come to a PR agency, it is the agency’s job to figure out how you can publicize yourself.
Even If You Have Literally No “News”…
One of our clients had a supplement that he was marketing.
This weight-loss supplement, Garcinia Cambogia, wasn’t new at the time. It had been on the market for years.
And his supplement wasn’t even a new formulation.
At first glance, there was nothing newsworthy here.
That didn’t matter.
We Create News Stories.
After speaking with that client, we found out some information that helped create a meaningful story–and generated hundreds of thousands of dollars.
The important thing to remember is that he thought there was nothing newsworthy in his product.
But it wasn’t his product we cared about…
it was his customers.
One of his customers had a transformation story that naturally appealed to people, whether they wanted to lose weight or not.
By putting her story alongside the product, we created a story that lifestyle magazines couldn’t resist.
Give Us Your Most Boring Product…
and we’ll give you a news story.
Remember: publicity isn’t just for big businesses. Most of our clients are one-person businesses, some of them making between $1 and $5 million per year.
They didn’t wait until they got rich to start using PR. They used PR to bring attention to their businesses, generating more customers.
Got a one-person business that needs a boost in sales? We’ll be happy to help.
Tell us about your boring, uninteresting, completely mind-numbing business in the contact form below. We’ll give you a few free suggestions for news stories.