When it comes to marketing, every person on Earth knows that you need to stand out, be unique, paint yourself purple, and stick out like a sore thumb.
I’m not saying that advice is wrong, but it’s important to remember that standing out and blending in are not opposites!
Here’s what I mean:
By associating your business with similar groups, you can draw a lot more attention to yourself. Don’t try to be a lone wolf! Instead, find the businesses that compliment your services and start cross-marketing.
Here are a few ways you can do that.
Throw a Charity Event.
If you have a local business, get together with others for a charity or social event. It will create goodwill for your brand and draw in new potential customers.
This can be especially useful for newer businesses to make a name for themselves in the community.
Digital Business? No Problem.
Just Don’t Get Stuck in the Friend Zone.
You’re probably already sending friend requests all over the internet… and you’re probably already disappointed.
Being friends with someone online is a meaningless gesture.
But creating products cooperatively, building lead magnets together, and hosting an event in real life can all make that relationship more powerful.
Even simply offering coupons to your respective customers can strengthen your bond (and your bottom line).
People Trust Groups More than Individuals.
It’s natural for us to be wary of random people selling us goods and services online.
But by aligning yourself with well-known and trusted businesses, you instantly boost your credibility.
It’s the same reason that web designers show a portfolio of their best clients. It’s called social proof, and it can drastically increase your sales.