When we started Two Potatoes, blogging was the primary source of new clients for us.
Nothing else paid off as much as blog posts–not even ads. Of course, it would be silly for us to write blogs for other PR agencies, so instead, we’re offering a blog service for web developers.
Maybe you’re wondering why a web developer like you would want to hire someone else to write your blog posts. (After all, you know the topic better than most people.)
Here are 3 reasons you should consider hiring a professional writer to handle your blog posts.
1. Unique skills.
You can tell us everything we need to know about your business, but we can’t tell you how to write.
Facts create the content of the post, but the way those facts are presented make up the true value of the blog post.
If people just wanted a bullet-list of facts, blog posts would be useless.
But people love reading narratives, and the ability to write interesting content comes from years of practice and study. (We went to college for English, and we’ve been writing professionally for years.)
2. It’s consistent.
Fresh content is the most powerful tool for SEO.
But let’s be realistic: writing a new blog post every week is difficult work. Coming up with an interesting topic, writing 500 words on it, and editing it to perfection can take up hours of your time.
Hiring someone else creates the assurance that the important work of creating fresh content will get done.
Simply post the content on your site and watch the traffic grow.
3. Your traffic is guaranteed.
Paying for blog posts doesn’t make sense if you don’t end up with more traffic.
That’s why we guarantee traffic as a direct result of our posts. Plus, with our background in marketing and PR, these posts will actually improve your sales, too, without being too “salesy.”
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