A lot of people begin a small blog for their business thinking that it’ll be the source of passive income and easy money.
Although blogging can definitely bring you more cash for your business, it’s unlikely to turn a profit in the first few weeks. More importantly, you have to remember that a blog is not usually a source of income, but a source of new customers.
Skip the philosophy. How much do I have to blog to make money?
Assuming you’re using your blog as a way to generate traffic and create interest in your business’s service, it should really only take a week or two before you start to see the financial benefits of your blog.
For the sake of transparency, I’ll tell you that we wrote about three blog posts in two weeks and landed our first client–without paying for advertising.
After that, things kept snowballing.
If you’ve written a few blog posts yourself, but you haven’t seen these kinds of results (or you’re still stuck at your day job), just consider these pointers:
- You need to share information that your potential customers want. It might feel wrong to give away valuable information for free, but you are getting something incredibly valuable in return: new customers.
- SEO is a critical element of driving new traffic. Simply putting a post on your website isn’t enough. Make sure you include highly searched keywords, and add tags and links when possible.
- Send people to your posts from social media. Although blogs generate their own traffic, they become exponentially more effective in search engines when there are multiple links and established readers for those posts. Creating your own audience proves to search engines that your content is valuable.
If all else fails, or you just don’t have the time to do all that by yourself, you can always get a pro blog post from college-educated writers who have built two separate businesses with a few simple blogs.
Best of luck out there!