3 Tips for a More Concise Press Release

Most people know the basics of a good press release: keep it short, get to the point, and edit it thoroughly.

But the actual execution is much more difficult than it sounds. Here are 3 tips for more concise, powerful press releases.

1. Write out your dream news story headlines.

Forget about all the details of your pitch. Instead, try to imagine what kinds of stories might be written about your company.

  • “Local Ice Cream Shop Turns Chocolate Into Hope.”
  • “New Software Company Creates ‘Tool of the Century.'”
  • “Lemonade Stand Disrupts the Industry.”

By focusing on your end-goal, you can make better decisions about what information is critical, and what bits you can cut out.

2. Remove every opinion.

Editors don’t want to read you bragging about your product, and writers don’t want to regurgitate your thoughts.

More importantly, opinions are essentially “fluff.” If you increased sales by 42% in the last year, it’s not necessary to say that this is a significant event.

Let the writers come to their own conclusions.

Here’s an example paragraph with the opinions removed.

Company XYZ has generated 42% more sales this year, an amazing turnaround that has industry leaders excited. Over 23 million new customers have started using Product X, and we think this is a sign that lemonade stands are the future.

 

3. Pretend you don’t care.

We naturally pour our hearts into our own businesses, but that passion can often work against you.

Remember that the strangers reading your press release simply don’t share your inherent love for your company. Imagine you’re someone who simply doesn’t care about your business or the news, and try to write the press release in such a way that it’s not difficult to read.

Want a pro to write your next press release?

Simply fill out the contact form below, and we’ll help you spruce up and cut down that old press release (or start from scratch).

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How Long Do You Have to Blog to See Results?

A lot of people begin a small blog for their business thinking that it’ll be the source of passive income and easy money.

Although blogging can definitely bring you more cash for your business, it’s unlikely to turn a profit in the first few weeks. More importantly, you have to remember that a blog is not usually a source of income, but a source of new customers.

Skip the philosophy. How much do I have to blog to make money?

Assuming you’re using your blog as a way to generate traffic and create interest in your business’s service, it should really only take a week or two before you start to see the financial benefits of your blog.

For the sake of transparency, I’ll tell you that we wrote about three blog posts in two weeks and landed our first client–without paying for advertising.

After that, things kept snowballing.

If you’ve written a few blog posts yourself, but you haven’t seen these kinds of results (or you’re still stuck at your day job), just consider these pointers:

  • You need to share information that your potential customers want. It might feel wrong to give away valuable information for free, but you are getting something incredibly valuable in return: new customers.
  • SEO is a critical element of driving new traffic. Simply putting a post on your website isn’t enough. Make sure you include highly searched keywords, and add tags and links when possible.
  • Send people to your posts from social media. Although blogs generate their own traffic, they become exponentially more effective in search engines when there are multiple links and established readers for those posts. Creating your own audience proves to search engines that your content is valuable.

If all else fails, or you just don’t have the time to do all that by yourself, you can always get a pro blog post from college-educated writers who have built two separate businesses with a few simple blogs.

Best of luck out there!

Press Release vs Blog Post (Simple Checklists Included)

At Two Potatoes, we offer two services:

  • SEO press releases with free distribution.
  • Blog posts with guaranteed traffic generation.

Both can be highly effective for creating new customers and growing your business, but they each have unique benefits and purposes.

Here are two checklists you can use to determine whether you need a press release or a series of blog posts. (Note that you don’t need to check off every item on either list, but answering “yes” to just a few is a good sign that you need that particular service.)

The Press Release Checklist:

  • Do you have an event coming up that requires a lot of attendants?
  • Is your product groundbreaking, something no one’s seen before?
  • Will your product or service completely change the way people live their lives?
  • Will someone who is not already a customer be interested in your news?
  • Can you imagine at least 3 completely different stories about your product?

The Blog Post Checklist:

  • Do you have useful information that your customers would want to learn about?
  • Do you want to generate more traffic to your website for less than $100 a month?
  • Is your information going to be meaningful for years to come?
  • Do you need a consistent flow of new customers over a long period of time?
  • Is your product expensive, and requires a lot of convincing and trust-building to sell?

If you have any questions about either of our services, simply tell us about your business, and we’ll make an honest, free, no-obligation recommendation.

The Magic Number: How Many Blog Posts Per Week?

A lot of people want to know how many blog posts they need per week.

Unfortunately, there’s no set number, but there are a few guidelines that can help make the decision easier.

Every time you share a new blog posts, you’re going to get a spike in visitors. That’s because new content gets preference on search engines.

But that doesn’t mean you need a new post every single day.

Here are the two questions you need to ask yourself:

  1. How many new customers or inquiries does one post usually create?
  2. How many customers can we actually service in one week?

For us, it takes just one or two posts a week to generate a full-time workload.

If you’re selling a digital information product, these questions won’t make sense for you, because you can handle a virtually infinite number of customers.

But if your business has restraints (time spent servicing customers, materials available for sale, etc), you should find the sweet spot where your blog posts are generating just enough customers to satisfy your workload.

Once you reach that point, you can begin lowering demand by increasing your prices (which is exactly what we did last month).

Ready to bring in new customers with a professionally written blog? Check out our guaranteed, traffic-increasing blog service now!

Introducing Our Blog Service for Web Developers

When we started Two Potatoes, blogging was the primary source of new clients for us.

Nothing else paid off as much as blog posts–not even ads. Of course, it would be silly for us to write blogs for other PR agencies, so instead, we’re offering a blog service for web developers.

Maybe you’re wondering why a web developer like you would want to hire someone else to write your blog posts. (After all, you know the topic better than most people.)

Here are 3 reasons you should consider hiring a professional writer to handle your blog posts.

1. Unique skills.

You can tell us everything we need to know about your business, but we can’t tell you how to write.

Facts create the content of the post, but the way those facts are presented make up the true value of the blog post.

If people just wanted a bullet-list of facts, blog posts would be useless.

But people love reading narratives, and the ability to write interesting content comes from years of practice and study. (We went to college for English, and we’ve been writing professionally for years.)

2. It’s consistent.

Fresh content is the most powerful tool for SEO.

But let’s be realistic: writing a new blog post every week is difficult work. Coming up with an interesting topic, writing 500 words on it, and editing it to perfection can take up hours of your time.

Hiring someone else creates the assurance that the important work of creating fresh content will get done.

Simply post the content on your site and watch the traffic grow.

3. Your traffic is guaranteed.

Paying for blog posts doesn’t make sense if you don’t end up with more traffic.

That’s why we guarantee traffic as a direct result of our posts. Plus, with our background in marketing and PR, these posts will actually improve your sales, too, without being too “salesy.”

Try our blog service for web designers today!

[Case Study] Getting Featured on Websites with Over 250,000 Viewers

Getting your business featured on a website with over a quarter of a million daily visits can be pretty exciting.

It still makes me smile, and I’ve been doing this for years!

But the trick to this kind of publicity is actually surprisingly simple. Today, I’m going to tell you how we managed this feat just last week.

1. Use a clean, straightforward press release.

Making an explosive press release may seem like a good idea, but editors don’t have time to read between the lines and dig deep for the story.

So when our client sent us his book, we kept it simple. A short, well worded press release was all it took to convey the message.

And it worked.

2. Take the time to email people personally.

Sending out your press release to every possible email address might seem like a good idea, but personalized communication still works best.

After all, no writer on Earth is going to get angry when you compliment them for the great article they wrote last week–so if that article is related to your press release, mention it!

Simply affirming their good work can be all it takes to build a lasting relationship that develops new stories for you and your business.

Just make sure you’re being honest and personal. Saying “your article last week was great,” isn’t going to fool anyone.

3. Mass distribution is ineffective (on its own).

I hate mass distribution for press releases–or at least how people use them.

You can’t simply post a press release on a few hundred websites and expect people to care.

But by using mass distribution in addition to your personalized messages, you can add credence to your press release.

It also boosts your SEO efforts, which is huge in the internet age.

4. Don’t be afraid to follow up.

Sending a followup email can seem bothersome, but there are ways to do this without becoming a nuisance.

Just make sure that when you follow up, you don’t repeat yourself.

Instead, here’s what you should do:

  • Offer a new angle for the story.
  • Create more value by offering something new.

By suggesting new spins on the story, you make the writer’s job easier–and who doesn’t love that?

Plus, you can create more value by offering a discount on your product or sending a free sample to the publication you’re targeting.

These 4 simple steps have got our clients on some pretty popular websites, and they can work for you, too!